What makes content go viral?

Subhasish Adhikary
UpBlog
Published in
2 min readOct 20, 2022

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Here are some findings from different studies.

1. Humor

Humor is what makes content viral. People love to laugh and share funny things. If you want to make people laugh, then make sure you have some humor in your video. A good way to do this is to use comedy in your video. You could try making a parody of a song or movie, or even create a skit where you act out something funny.

2. Authenticity

People enjoy watching videos that they feel are authentic. When someone feels like they are being genuine, they are more likely to share your content with their friends. So, make sure your video is authentic. Try not to fake anything. Do not say you had a great time somewhere if you did not. Instead, show the real experience.

3. Originality

Original content is what makes content go viral. Everyone loves seeing original ideas take off. If you want to get views on your videos, you need to think outside the box. People will always love to watch a unique idea take off.

4. Passion

Videos that involve passion tend to perform well. If you want to know how to make content go viral, then focus on showing your audience that you care about what you are talking about. Let them know that you are passionate by using language that shows emotion.

5. Relevance

Relevant content goes viral. Make sure that whatever you upload is going to be relevant to your target audience. Your video should tell your story and speak directly to your audience.

6. Consistency

Consistency is another quality that makes content go viral. If you upload videos frequently, your viewers will become accustomed to coming back for more. Keep your content coming, and keep producing new material.

7. Quality

Quality is everything. High-quality content gets shared much more than low-quality content. If you want to increase engagement and drive traffic to your channel, then you need to produce high-quality content.

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Subhasish Adhikary
UpBlog

Hi, I'm Subhasish Adhikary, a digital marketing professional and blogger based in India. I am passionate about helping pre-startups and small businesses.