How can I convince an influencer to do marketing?

Subhasish Adhikary
UpBlog
Published in
2 min readOct 1, 2022

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Photo by Mateus Campos Felipe on Unsplash

Influencers are people who have a huge following online. These people are often celebrities, athletes, bloggers, etc. Influencers are great at getting their message out to their audience, which makes them valuable partners for brands looking to reach consumers.

However, influencers are not always willing to work with brands unless they are paid. In order to get these influencers to work with you, you need to find a way to pay them. Here are some tips on how to do that.

1. Offer Free Products

The first thing you should do is offer free products. If you’re trying to partner with someone, give them something they want. If you’ve got a product that would interest them, send it over. You may even consider giving away samples of your own products.

2. Pay Them Up Front

If you’re going to pay influencers upfront, make sure you know what you’re paying for. Make sure you understand the terms of the partnership before signing anything. If you don’t agree with the terms, walk away.

3. Be Honest

Don’t lie about what you’re offering. Don’t say you’ll pay $100 if you really only intend to pay $50. People tend to trust those who are honest.

4. Give Them What They Want

Give influencers what they want. If you think they’d enjoy working with a brand, give them that opportunity. If you think they wouldn’t enjoy working with a brand but they’d love to work with a competitor, let them know that.

5. Be Flexible

Be flexible with your payment schedule. Sometimes influencers take longer than expected to deliver. If you’d rather wait until later to pay them, go ahead. Just make sure you communicate clearly with them.

6. Keep Track Of Your Payments

Keep track of your payments. If you’ll be paying influencers regularly, set up a spreadsheet where you can keep track of everything. That way, you won’t forget to pay them.

7. Follow Up

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Subhasish Adhikary
UpBlog

Hi, I'm Subhasish Adhikary, a digital marketing professional and blogger based in India. I am passionate about helping pre-startups and small businesses.